Our own buildSoftware productLive
A product page for a tool with no signup funnel to lean on
A privacy tool cannot use the usual software playbook. There is no account, no trial and no dashboard to screenshot, so the page has to make an unfamiliar mechanism feel obvious before it can ask for an install.
Open sidecall.online
What was built
The decisions behind it
- A three-step walkthrough built from real interface screenshots, not abstract illustration
- The peer-to-peer connection explained in plain language, including what happens on a restricted network
- One install action, repeated at every scroll depth, pointing straight at the Chrome Web Store
- Public store reviews used as the proof, since anyone can verify them
On a phone
Where most of the traffic actually lands
Measured
Speed, and how to check it
Speed is the part of a build that is easy to claim and hard to verify, so here is the tool instead of a number of ours. It runs the test against the live URL, on Google's machines, while you watch.
Run the test yourselfNext step
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